Brand & Promotion
A core thought, multi- channel execution
Mass specialise in providing integrated multichannel print, digital and social media solutions to healthcare clients. Our integrated approach means true consistency of brand identity across all channels. For example, for a leading pharma company, we take responsibility for the portfolio of brands across multiple websites- for promotion, for disease awareness, and also via personalised apps. We do this for HCPs, Patients, Consumers, and internal audiences.
We excel at distilling complexity into a single compelling thought. We call this ‘Abstraction’. We give brands a distilled abstracted ‘voice’ that cuts through the clutter, connects with customers and elicits a positive outcome. Delivering effective communications in the healthcare sector poses numerous challenges. Tight regulations, saturated channels and increased competition all make it difficult to differentiate and reach target audiences and stakeholders. Mass has found that a clear voice can overcome these hurdles by cutting through the clutter of the marketplace and drilling down to what really matters to the customer.
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However, finding that all-important clear voice doesn’t come easily – it requires thorough customer understanding and in-depth knowledge of the healthcare market, not to mention hard work and inevitable trial and error to find simple, yet powerful solutions that speak directly to the right people, in the right way and at the right time. As Isaac Newton once said, ‘Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things.’ At Mass, we couldn’t agree more. We believe if you keep it simple you’ll uncover what is really going on and find a distinct clear voice for your brand – one that always reaches it’s mark and resonates with customers to instil trust and build rapport.