Portfolio


Brand value realisation
Zoetis

Our client was all too aware that within the farming world today there are a great number of products promising increased ROI.

Zoetis wanted to develop an industry recognised platform that would really demonstrate the financial benefit that could be gained through introducing an effective calf vaccination programme.

Mass developed a digital based interactive vaccination platform that allows farmers to really see ROI.

Through registration with the SureCalf ® scheme both the seller and the buyer would increase the value of their calves at point-of-sale. Our web-based platform, SureCalf®, allows the marketing team at Zoetis to communicate direct with the farmer, to give information on BRD and to deliver active prompts and reminders to support farmers throughout the vaccination programme.

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Projects
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Physical, digital and social

Supporting Pfizer’s commercial team by providing specific tools to support the B2B sales push and the B2C pull in clinics of the Flu vaccine…

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Patient support programme

Developed a patient education support programme that supported patients both understand and adhere to their treatment at every stage of their journey whilst taking…

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Risk assessment tools

To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via…

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Digital strategy and content development

Leading a digital communications strategy and implementation for the Pfizer Vaccines portfolio for both HCP’s and consumers. Mass provides strategic, creative and tactical…

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Disease awareness

Why does the UK have the highest over age 65 pneumococcal disease mortality rates in Europe? Research clearly showed that healthcare professionals were motivated…

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CCG targeted communications

Integrating cost modelling into communications at a CCG customer level to support medicine optimisation. Using the value output of the cost modelling tools to support…

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Building a brand identity

Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College…

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CCG mapping app

Development of a digital platform that enable brands to segment and categorise the CCG landscape allowing clients to prioritise marketing efforts, sales strategies and…

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Brand value realisation

Our client was all too aware that within the farming world today there are a great number of products promising increased ROI. Zoetis wanted…

More