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Mobile personality
With the majority of doctors and patients now owning a smart phone or tablet, successful healthcare brands must adopt a mobile personality to match their connected, clued-in and always-online customers.
Mobile technologies offer brands a unique means of reaching their target audience on their terms, when the need or opportunity arises i.e. when customers want information on the go or when they have time in the day to be most receptive to what is being said.
In the healthcare industry, more and more patients rely on their mobile devices to gather health information online or read patient reviews on social media sites. Physicians too are using apps to reference drugs and treatments, as well as inform patients about aspects of their care. The potential of mobile technology to enable brands to support HCPs, advance healthcare provision and improve patient outcomes is massive. It is a potential we are primed to exploit here at Mass. We are able to build innovative platforms which help brands educate and engage with their customers, and build stronger, closer, more positive relationships with them.
If you would like Mass to help you develop a mobile personality for your brand, contact us now.
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