Market analysis – fast, accurate mapping
Traditionally clinician market research has adopted a global ‘top down’ approach. An additional and new approach can be provided by Mass to gain increased regional alignment and accurately understand the most appropriate scientific data messaging that is needed by HCPs and key stakeholders.
Digital market analysis tools can provide such regionalised maps of HCP attitudes, knowledge and behaviours towards treatments, competitors and your own products. Digital deployment ensures that this can be done rapidly.
Such intelligence can often contrast with that of global advisory board viewpoints and test and augment these with a richer regional landscape understanding. This is our ‘three dimensional’ approach: expert, one-off and regular perspectives that can be e-based, live, and integrated with programmes custom-designed for your MSLs.
Digital market analysis, segmentation and field intelligence platforms can also contribute to the ‘3D’ market understanding approach.