Portfolio


Physical, digital and social
Enzira

Supporting Pfizer’s commercial team by providing specific tools to support the B2B sales push and the B2C pull in clinics of the Flu vaccine.

Mass developed direct B2B physical and digital sales tools to support prospect activation with a cost and discount calculator model. In clinic we provided awareness, support and education materials to help drive patient uptake of the flu jab.

Along with their effective direct sales force we enable Pfizer to achieve success and make their commercial targets.

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Projects
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European portfolio & brand launch

Working with Zambon to build the strategy for the Cystic Fibrosis Franchise and to plan the European launch of two of their key brands. Zambon’s acquisition with Profile Pharma…

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Risk assessment tools

To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via…

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Brand value realisation

Our client was all too aware that within the farming world today there are a great number of products promising increased ROI. Zoetis wanted…

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Disease awareness

Why does the UK have the highest over age 65 pneumococcal disease mortality rates in Europe? Research clearly showed that healthcare professionals were motivated…

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Patient support programme

Developed a patient education support programme that supported patients both understand and adhere to their treatment at every stage of their journey whilst taking…

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CCG targeted communications

Integrating cost modelling into communications at a CCG customer level to support medicine optimisation. Using the value output of the cost modelling tools to support…

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Building a brand identity

Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College…

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CCG mapping app

Development of a digital platform that enable brands to segment and categorise the CCG landscape allowing clients to prioritise marketing efforts, sales strategies and…

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Digital strategy and content development

Leading a digital communications strategy and implementation for the Pfizer Vaccines portfolio for both HCP’s and consumers. Mass provides strategic, creative and tactical…

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