Portfolio


Building a brand identity
King’s College NHS Trust

Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College NHS Trust.

Mass developed a character called ‘Reggie’ that cleverly picked up on the team’s essence and personality whilst adhering to King’s corporate guidelines that played heavily on the use of ‘squares’.

The character we created provided the ability for our clients promotions to stand out from the crowd of corporate and patient facing communications produced by King’s College NHS Trust as well as providing the device to unify multiple initiatives raising awareness of the team’s activity both internally and externally.

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Physical, digital and social

Supporting Pfizer’s commercial team by providing specific tools to support the B2B sales push and the B2C pull in clinics of the Flu vaccine…

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Patient support programme

Developed a patient education support programme that supported patients both understand and adhere to their treatment at every stage of their journey whilst taking…

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Risk assessment tools

To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via…

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Digital strategy and content development

Leading a digital communications strategy and implementation for the Pfizer Vaccines portfolio for both HCP’s and consumers. Mass provides strategic, creative and tactical…

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Disease awareness

Why does the UK have the highest over age 65 pneumococcal disease mortality rates in Europe? Research clearly showed that healthcare professionals were motivated…

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CCG targeted communications

Integrating cost modelling into communications at a CCG customer level to support medicine optimisation. Using the value output of the cost modelling tools to support…

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Building a brand identity

Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College…

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CCG mapping app

Development of a digital platform that enable brands to segment and categorise the CCG landscape allowing clients to prioritise marketing efforts, sales strategies and…

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Brand value realisation

Our client was all too aware that within the farming world today there are a great number of products promising increased ROI. Zoetis wanted…

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